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What We Do

We tell stories.  In print.  Online.  On target.

By this we mean that we find the audience for your products.  We develop a comprehensive plan to tell your story and how to measure results every step of the way.  We execute the plan within budget limitations. 

Sounds simple.  However, consider the way we plan and develop creative solutions to difficult marketing communications problems.  We view marketing communications as a two way street requiring listening as well as speaking skills. 

Certainly we learn about our client’s customers and understand what they want to hear.  We also create content-rich tools to attract interest from prospects looking for certain things.  In this manner they can declare what is important to them.  We hear them and then we continue to nurture that interest so that when they are ready to buy you are uppermost in their mind.

A typical communications plan

  • Overview of Markets
  • Communications Objectives
  • Brand Identity
  • Online Presence – Web and Social
  • Development of Marketing Paths for prospects to follow
  • Development of Lead Generation Tools – Including a mix or one of the following tools.
    • Media Advertising
    • Digital Media
    • eMail
    • Social Media
    • Direct Mail
    • Public Relations
  • Lead Nurturing Plan
  • Prospect Maintenance Tools
  • Interest Acceleration Tools
  • Collateral Sales Materials – Including Catalogs, Brochures, Pamphlets, and Sales Sheets
  • Point-Of-Purchase
  • Sales Kits
  • Results Analytics
  • Implementation Plan
  • Budget