START WITH A PLAN, STAN

There are few things worse than a storyteller who doesn’t know where they are going.  Every marketing story we tell starts with a map telling us where we need to go.

• What are we selling?
• Who would be interested?
• What makes the product compelling?
• How can we create memorable selling messages?
• Where will we distribute these messages?
• How will we create engagement?
• What are the touch points?
• What happens when a prospect engages?
• How will we maintain contact?
• How will we turn prospects into customers?
• Then what happens?