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START WITH A PLAN, STAN

There are few things worse than a storyteller who doesn’t know where they are going.  Every marketing story we tell starts with a map telling us where we need to go.

  • What are we selling?
  • Who would be interested?
  • What makes the product compelling?
  • How can we create memorable selling messages?
  • Where will we distribute these messages?
  • How will we create engagement?
  • What are the touch points?
  • What happens when a prospect engages?
  • How will we maintain contact?
  • How will we turn prospects into customers?
  • Then what happens?