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START WITH A PLAN, STAN

There are few things worse than a storyteller who doesn’t know where they are going.  Every marketing story we tell starts with a map telling us where we need to go.  Each step in the process is important.  If one step is missed, or unrelated to the others, it is like pulling a thread out of a piece of cloth.  The whole program becomes weaker.

BUILD A PLATFORM

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FIND AN AUDIENCE

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ENGAGE

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MAINTAIN & LEARN

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DEEPEN

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REPEAT

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