Our Story

One evening, my then 14-year old son asked me what exactly I did for a living.  On the spur of the moment I told him, “I tell stories.”  Not bad.  You can’t sell something to someone who doesn’t know your story and, above all else, we help clients sell.

Today my son is an environmental attorney in New York City and Spaner Marketing Communications still telling stories about everything from miniature thermal controls to North America’s most successful plumbing franchise.
Many things have changed, though.
Recently, we pioneered new ways to help clients find prospects and turn them into customers through content-rich lead nurturing programs.   We call this Conversion Marketing.

We Have:

• Created innovative e-marketing programs, online games, high-content web sites, informative e-books and single-sponsor magazines.   We’ve staged webinars and built national consumer programs using every type of media available.
• Become experts in how to sell dog food, furniture, franchises,  publishing, central vacuums, building products, hospitals and more.
• Re-branded highly successful companies and helped a national network of independent CPA firms find more leads.
• Won awards and added outstanding professionals who have worked with leading enterprises in New York, Sarasota and Cincinnati.
• Added experts in social media, public relations, online marketing, sports marketing and fashion marketing to our staff.

    And we’ve had ourselves some fun.

If you’re looking for a marketing communications partner who cares about your success and understands how to integrate advanced communications tools to better tell your story, please call us.  First we’ll listen … then we’ll tell your story in ways you probably never thought of before.