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| The Tools Of A Storyteller Our most successful communications campaigns have told the same story in a variety of ways. When prospects looked at their favorite trade magazines they saw our clients' ads and articles about their products and services. When prospects opened their morning mail, they saw the same story presented in a memorable fashion. |
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When those same prospects wanted information about the products they were reading about, they found everything they needed at an easy-to-navigate web site and received literature that presented the selling story in an easy-to-understand and captivating manner. And throughout the process the clients' sales force knew about the story we were telling, understood it and were excited about it. |
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Sometimes this is called integrated communications, sometimes coordination. Call it anything you want. It works. Advertising |