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It’s just a fact … people are more likely to believe editorial than advertising. Therefore, getting your story out in an editorial environment is more important than ever. We have been remarkably successful in helping our clients develop the kind of Public Relations tools it takes to become a popular source for editors looking for good story ideas. To a large degree our success is the result of the close association we have with many of our clients. But, our knowledge of trade editors and their needs has also greatly helped in this regard. The result has been a constant stream of editorial items for Spaner clients, including:• FEATURE STORIES
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| What better way to emphasize B-Tek’s knowledge of distributors than to emphasize their roots as an independent scale distributor. And what better way to make those roots known than through a feature story on B-Tek founder, Clyde Brechbuhler. We came up with the idea, pitched the story to the leading trade publication in the market and wrote the story. We even got the byline. | Highlighting the M.K. Morse Technical Center has proven to be a great strategy in positioning Morse as a quality leader. A series of feature stories based on findings from this Technical Center have been an important tool in executing this strategy. | |