Spaner Introduces “Maestro” to America

Recently Clockwork, Inc., North America’s largest franchisor of home service contractors, hired Spaner Marketing Communications to develop a brand name for their on-time services.  As a result Spaner created Maestro®, a branded group of services that assure customers of One Heating™ & Air Conditioning, Benjamin Franklin Plumbers® and Mister Sparky® Electricians that their service technicians will arrive when promised.  Spaner also created a series of television commercials, newspaper ads, mailers, web sites, e-mail and Val-Pak cards to promote the Maestro® brand throughout North America.  

Clockwork, Inc., the Sarasota-based subsidiary of Direct Energy is the market leader in the delivery of residential HVAC, plumbing and electrical services.  At the heart of their branded franchises is an on-time promise that has made the One Hour™, Benjamin Franklin® and Mister Sparky® franchises the fastest growing home service franchises according the the Entrepreneur 500 produced annually by Entrepreneur Magazine.