AN INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN
Advertising without a plan and sailing have a lot in common. They are both great ways to throw money down a dark hole.

But, if you carefully plan the why's, how's, where's and what's of your advertising investment, the results can be exciting. They key is to integrate a central selling message into a variety of different selling tools while making sure your entire selling network … from sales reps to prospects … sees memorable and appropriate messages as often as possible.

Here are four examples of integrated campaigns we developed:

Jones-Zylon

Malone College

Portage Electric

MK Morse