MK MORSE INDEPENDENCE CAMPAIGN
				[1] The introduction date was chosen to highlight the product name.
		[2] Before the introduction we wanted to make sure all key distributors knew something big was coming.				[3] On Introduction Day a new web site went live.
		[4] Complete with an innovative database application to attract more interest
[6] We wanted to reach out to new distributors						[5] Ads appeared in key industry publications
				[7] We showed how "Independence" worked on a number of different applications.
						[8] We wrote magazine articles to make our message more believable.
						We told the whole story. And we told it well.