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PORTAGE ELECTRIC CAMPAIGN Telling a selling story for original equipment products requires an understanding of technical information and the ability to understand what engineers are looking for. Portage Electric Products, Inc. has the unique ability to develop reliable, miniature thermal controls and customize them to meet customer needs. Here's how we told their story. |
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| [1] First we began with a catalog that makes it easy for engineers to find the products they will be most interested in based on the type of product they are designing and the capabilities of each Pepi thermal control | |
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[2] We developed an informative web site filled with company, product and helpful technical information | ||
| [3] An informative "HOW TO GUIDE TO BETTER THERMAL CONTROL SOLUTIONS" helped engineers make better thermal control decisions. | |
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[4] A series of eye-catching advertisements were based on information in the "How To Guide" |  |
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[5] Banner advertisements on selected industry web sites got our message in front of even more design engineers | |||
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| [6] An intriguing mailer with
a multi-media CD attached got the whole story in front of engineers at independent
design firms. |
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[7] A second innovative mailer helped position Portage as problem solving partners. | ||
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[8] News releases expanded the reach of our selling story. We told the story. And we told it well. |
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