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JONES ZYLON CAMPAIGN Jones-Zylon makes a lot of standard foodservice products better than anyone else. There is an extra degree of durability, safety, security and function incorporated into every J-Z product for volume feeding applications. We call it "FRESH THINKING" |
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[1] An innovative and richly designed catalog became the foundation tool in our selling campaign | ||||||
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[2] A new web site was developed with the same clean graphic appearance | |
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| [3] An in-depth selling story on each product line was attached to appropriate pages | |
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| [4] With a very narrow audience of prospective customers, a series of high-impact mailers were delivered to key target audiences | |
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Less expensive mailers used table-top calendars to keep our message in front of prospects for as long as possible We told the story. And we told it well. |
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